Here’s a quick rundown of how some ghost blog writers create content tailored to your needs, goals and target audiences: Step 1: Brainstorming Of course, every writer has their own process, and your own internal policies may influence how the work is actually completed. Once the initial research is out of the way, ghost bloggers are ready to produce high-quality content for your company blog. This added context is vital for demonstrating thought leadership and earning the trust of potential customers. Ghost blog writers soak up these details, helping you capitalize on new opportunities, trending topics and changes in your industry. Your company’s market position, competitors and even the time of year can influence your content creation strategies. ContextĬontent is never created in a vacuum. For example, while a B2C company may strive for broad appeal, B2B companies are typically more focused on engaging C-suite decision-makers and those holding purchasing authority. Ghost blog writers are able to adapt content to specific audiences, ensuring your blog posts are striking the right chord.
In content marketing, who you’re speaking to is just as important as what you’re trying to say. No matter what your goals are, it’s important to keep your ghost blogger in the loop. Some blogs are meant to educate readers about particular topics, while others are designed to move customers through the sales funnel. While blog posts can be broad in scope, each piece of content you create should align with a specific business goal. Ultimately, this fact-finding mission is about addressing three core aspects of your content marketing plan: 1. Many ghostwriters also request interviews with subject matter experts and other internal stakeholders to get a firmer grasp on your products and services. This knowledge serves as the bedrock for all the content your ghostwriter produces, which is why the kick-off process is so important.īefore their fingertips ever touch a keyboard, ghost blog writers will have already poured over your website, previous blogs and any supporting materials you may have shared. Through extensive research and hands-on collaboration, your ghost blogger will develop a keen sense for your company’s style, tone and character. Ghost blog writers embrace this variability and help create order out of chaos. What do ghost blog writers actually do?Įvery content marketing plan is unique, with each blog post serving a different purpose. The nature of this type of project is usually on a short-term basis, which means that freelance writers can move quickly from one project to another, or even work simultaneously on different gigs. On the contrary, freelance writing jobs often allow writers to include their own bylines and take credit for their authorship. Furthermore, ghostwriting projects usually require a long-term commitment from writers. Ghostwriting comes with an expectation that all content will be credited to the company or an individual therein. Keep in mind: Freelance writers are not necessarily the same as ghost blog writers. Ghostwriters meet this need by developing infographics, white papers, eBooks, video scripts and web copy that help paint a complete picture of your company and its offerings. After all, online audiences have come to expect more than just written content from brand websites.
While ghost blog writers are generally responsible for creating timely and engaging blog posts, some are tasked with producing other types of marketing materials as well. They’re translucent, evanescent and are able to melt into the background, allowing your content to really shine. They are masters of content creation and digital marketing who understand how high-quality blog posts can turn online readers into loyal customers. Here’s everything you need to know about hiring and working alongside a ghost blog writer: What is a ghost blog writer?Īs their namesake implies, ghostwriters are typically anonymous and are paid to create content on behalf of an individual or company. Whether you’re new to content creation, looking to breathe life into your digital marketing campaigns or simply don’t have the time to pump out dozens of blogs each month, hiring a ghostwriter can help bring your plans into greater focus. With millions of blogs published each day, building a truly effective content marketing strategy can feel like an uphill battle.Īnd how can blog content directly support your company’s overarching goals?Įven if you have clear answers, translating your vision into a polished, final product comes with a bit of a learning curve.
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